Tutti

Art Direction
Brand Identity
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Our Approach

Tutti designs joyful textiles that embrace colour and pattern, brighten the home and inspire positivity. Encouraging people to think about their textiles as they would a piece of art—creating a memorable focal point and portraying personality.

Inspired by their bold prints, we created a friendly and outgoing brand identity featuring a custom logotype and a playful graphic system. The vibrant colour palette and bubbly shapes formed by the letter ‘u’ and the top of the ‘i’, evoke feelings of happiness, creating space for creativity.

Tutti designs joyful textiles that embrace colour and pattern, brighten the home and inspire positivity. Encouraging people to think about their textiles as they would a piece of art—creating a memorable focal point and portraying personality.

Inspired by their bold prints, we created a friendly and outgoing brand identity featuring a custom logotype and a playful graphic system. The vibrant colour palette and bubbly shapes formed by the letter ‘u’ and the top of the ‘i’, evoke feelings of happiness, creating space for creativity.

Kind Words

Before discovering Janelle and Milla at Kindred, all we knew about our new business' branding is that it had to be fun, colourful and a little bit different to make a statement on an already well-established industry, and so it was Kindred’s use of colour in their previous work caught our eye, prompting our first meeting. Their process was informative, detailed and pushed us to consider things we hadn’t even thought of yet, they were more than happy to walk us through things we didn’t understand and make changes were needed, but most importantly, we had very little to change. It was clear to us that Janelle and Milla listened and understood our brand almost as much as we did. We are so happy with the finished product, which was delivered promptly within 4 months of our initial meeting and will continue working with them with any small additions we wish to add as our business takes off and would recommend them to anyone wish to create a unique brand to call their own.

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Instagram Stickers

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