Trees in The Bay

Brand Identity
Packaging
Website
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Our Approach

Suzi Beck has been hand-making ornamental replicas of California’s iconic ‘Trees in the Bay’ for over a decade. What started as a craft for friends and family has turned into a small business that celebrates local tradition every holiday season.

To reflect the love that goes into each piece we created a hand-drawn logotype and festive illustrations, with a colour palette inspired by beautiful Southern California.

Aligned with the company’s eco-friendly attitude, the packaging is 100% recyclable, printed with soy inks on an uncoated paper. To ensure a joy-filled unboxing experience, we flood-coated the interior with a golden yellow finish, evoking memories of a warm, sunny Christmas at Long Beach.

→ Photo of Suzi's daughters by Cheantay Jensen

Suzi Beck has been hand-making ornamental replicas of California’s iconic ‘Trees in the Bay’ for over a decade. What started as a craft for friends and family has turned into a small business that celebrates local tradition every holiday season.

To reflect the love that goes into each piece we created a hand-drawn logotype and festive illustrations, with a colour palette inspired by beautiful Southern California.

Aligned with the company’s eco-friendly attitude, the packaging is 100% recyclable, printed with soy inks on an uncoated paper. To ensure a joy-filled unboxing experience, we flood-coated the interior with a golden yellow finish, evoking memories of a warm, sunny Christmas at Long Beach.

→ Photo of Suzi's daughters by Cheantay Jensen

Print and Packaging
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