{"product_id":"asics-x-earls","title":"ASICS x Earls","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003ca href=\"https:\/\/www.instagram.com\/p\/DYbj2iEEocu\/?igsh=MXh6OGE2Mmp6Z243Mg%3D%3D\"\u003eLewi Brown\u003c\/a\u003e is a New Zealand footballer whose collaboration with ASICS and Sydney streetwear label Earls runs deeper than design. The GEL-CUMULUS™ 16 is a sneaker built on memory — custom insoles recreating the carpet from Brown's childhood Christchurch home, materials referencing his support from his w\u003cmeta charset=\"utf-8\"\u003ehānau and Māori heritage.\u003c\/p\u003e\n\u003cp\u003eContracted through \u003ca href=\"https:\/\/www.instagram.com\/p\/DYp27A3kznB\/?igsh=MXhvajZvOW56YWwxdg%3D%3D\"\u003ePink Digital\u003c\/a\u003e, we were on the ground at the Sydney launch to capture the energy of the night — the printed carpet, the crowd, and the moments between. Photography from the event ran across ASICS Sportstyle AU's channels, reaching the communities this collaboration was built for.\u003c\/p\u003e","brand":"Kindred2.0","offers":[{"title":"Default Title","offer_id":52846629093665,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/ASICs-hero.jpg?v=1781490696","url":"https:\/\/www.kindred.studio\/products\/asics-x-earls","provider":"Kindred Studio","version":"1.0","type":"link"}