Alyssa Lloyd

Alyssa Lloyd is a slow fashion label crafting refined wardrobe staples from natural fibres, sewn in small batches in Aotearoa.

Kindred partnered with founder Chloe Alyssa Win to evolve the brand’s identity into something as intentional and classic as the garments themselves. Drawing on the brand’s core values—quiet confidence, sustainability, and refined ease—we developed a visual identity that feels grounded, feminine, and thoughtfully minimal.

From a custom script mark that nods to handcrafted tradition, to a natural colour palette and organic textures, every element was designed to echo Alyssa Loyde’s slow and considered approach to fashion.

Creating a brand world as timeless as the pieces it represents.