Social Trends Your Brand Should Know About
Whether you’re a small business looking to raise product awareness, or an established household name hoping to reach emerging markets, having a solid social media strategy and clever creative will help you smash those KPIs.
Of course, it’s an ever-changing landscape, with new trends popping up faster than what’s seemingly conceivable to keep up with. Frankly, it’s enough to make your head spin! Luckily, we’re on the ball and have compiled a handy list of trends to help you stay on top.
The power of influencers
Influencer marketing is here to stay, and if you’re not already utilising social media creators, then you might want to get started asap. If the pandemic taught us anything, it’s the power of influencers in harnessing audience attention and building thriving online communities. They’re not just pretty faces unboxing interchangeable products—they’re your mascots, change makers, and potentially your most important business partners.
There’s a scale of different influencers you can utilise for your brand’s marketing needs, and the type you work with will largely be dictated by your budget and goals. While you might be tempted to go for creators with higher follower counts, bigger isn’t necessarily always better.
Nano and micro influencers (0-10k and 10-100k followers respectively), have proven to be the most effective allies for brands, with their ability to come across as more authentic to followers. Whether you’re releasing a new product or pushing a service, influencers should absolutely be part of your marketing roll out.
Social shopping
It’s no secret that Facebook and Instagram have been pushing in-app shopping options the past few years, with better functionality and user experiences as a result. One notable example is the shoppable Instagram stories, which allow users to tap product stickers and complete their purchase in a matter or minutes.
Ultimately, it’s about making the customer journey as seamless as possible from the moment of discovery through to final purchase. If you haven’t set up your brand’s social media accounts to make the most of the functions, it’s a sure bet you’re missing out on some serious sales.
Our tip? Be sure to take a mobile-first approach when setting up your shop. Choose great imagery, test the layouts, and ask for feedback from colleagues, friends, and family.
When it comes to social media, content is king. Kindred is all about cohesive, bold design, as well as engaging photography and videography that demands attention. If you’re seriously looking to stand out on social this year, come and chat to us about how we can help you create a memorable brand identity.
