Soochi is a functional drinks and supplements brand, merging the science of nature, taste and innovation to support the skin, body and mind.

Kindred art directed and photographed Soochi’s summer campaign, producing captivating images to promote their exciting new drink flavours - Passion Peach and Lemon & Ginger.

The concept behind the campaign was ‘good things come in threes’, with two new flavours added to their already popular Berry Glow. Kindred brought this idea to life over two distinct shoots — a studio product shoot and a styled lifestyle shoot. Together the campaign encapsulates the health-giving benefits of Soochi drinks, while promoting the vibrant new product colours and fun-loving aesthetic that is Soochi.

I just wanted to say thank you so much for the beautiful photos, we absolutely love them!!! They really encompass our brand perfectly and are everything we wanted.So excited to use them on our website and social media.You guys are very talented!!

Brand Identity and Packaging: Ima Creative


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