{"title":"Our work","description":"","products":[{"product_id":"hustle-flow","title":"Hustle \u0026 Flow","description":"\u003cp data-mce-fragment=\"1\"\u003eHustle and Flow balances the hard work of Reformer Pilates with the studio's holistic ethos.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe branding plays on the juxtaposition of the name, hustle for the muscle and flow for the state of mind. The ampersand communicates movement creating a harmonious connection between mind and body.\u003c\/p\u003e","brand":"Kindred2.0","offers":[{"title":"Default Title","offer_id":48550524846369,"sku":"","price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/Hustle-and-Flow-hero-1.jpg?v=1715475833"},{"product_id":"blitzd","title":"Blitzd","description":"\u003cp data-mce-fragment=\"1\"\u003eBlitzd offers ready-to-blend superfood smoothies that make breakfast preparation a breeze. Drawing inspiration from island holidays and a commitment to a healthy lifestyle, we worked closely with Blitzd to refine their brand identity. This involved updating their existing logo, colour palette, and typography. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe packaging was designed to effectively communicate the health benefits and highlight key ingredients. Creating brand consistency helped Blitzd's products stand out on store shelves, attracting new customers and increasing both sales and brand awareness.\u003c\/p\u003e","brand":"Kindred2.0","offers":[{"title":"Default Title","offer_id":48893693886753,"sku":"","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/Blitzd-4_6f61e3d6-7945-496d-ab39-3633d9e3c981.jpg?v=1716349174"},{"product_id":"kate-mitchell-glass","title":"Kate Mitchell Glass","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/www.instagram.com\/katemitchellglass\/?hl=en\" rel=\"noopener\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.instagram.com\/katemitchellglass\/?hl=en\" target=\"_blank\"\u003eKate Mitchell\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis a glass artist based in Auckland, New Zealand, known for her colourful glassware and jewellery.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eInspired by the playful patterns and reflections of her signature confetti tumbler we created a friendly and nostalgic logotype and an organic pattern mimicking the constant motion and malleable changing shapes of the glass-blowing process. The animated logo mark transitions between Kate’s initials, referencing the molten toffee state of the process.\u003cbr data-mce-fragment=\"1\"\u003e‍\u003cbr data-mce-fragment=\"1\"\u003eLike Kate's pieces, the colour palette is vibrant and joyful, while styling and photography treatment is restrained, creating visual intrigue with the use of dramatic light and shadow to draw in social media audiences.\u003c\/p\u003e","brand":"Kindred2.0","offers":[{"title":"Default Title","offer_id":48813967606049,"sku":"","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/hero-kate-mitchell.jpg?v=1716440446"},{"product_id":"soochi","title":"Soochi","description":"\u003cspan data-mce-fragment=\"1\"\u003eSoochi is a functional drinks and supplements brand, merging the science of nature, taste and innovation to support the skin, body and mind.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eKindred art directed and photographed Soochi’s summer campaign, producing captivating images to promote their exciting new drink flavours - Passion Peach and Lemon \u0026amp; Ginger.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe concept behind the campaign was ‘good things come in threes’, with two new flavours added to their already popular Berry Glow. Kindred brought this idea to life over two distinct shoots — a studio product shoot and a styled lifestyle shoot. Together the campaign encapsulates the health-giving benefits of Soochi drinks, while promoting the vibrant new product colours and fun-loving aesthetic that is Soochi.\u003c\/span\u003e","brand":"Kindred2.0","offers":[{"title":"Default Title","offer_id":48817646862625,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/Soochi.jpg?v=1736129266"},{"product_id":"clarence-co","title":"Clarence \u0026 Co.","description":"\u003cp\u003eClarence and Co. create personalised gift boxes for besties, babes and bridesmaids. They value care, collaboration and celebrating the special humans in your life — all while showcasing hand-picked products from small businesses across Aotearoa.\u003c\/p\u003e\n\u003cp\u003eKnowing no two friendships are the same, we built a customised e-commerce platform that allows the sender to curate a selection of hand-picked gifts and personalised photo cards. Each box is a unique and completely customisable experience — a magic we capture through vibrant and whimsical photography.  \u003c\/p\u003e\n\u003cp\u003eWe work with Clarence and Co. on an ongoing basis, producing, directing and shooting their marketing content and social media campaigns, maintaining a distinctive, consistent visual language across all platforms.\u003c\/p\u003e","brand":"Kindred2.0","offers":[{"title":"Default Title","offer_id":48877769064737,"sku":"","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/Clarence-Hero-2.jpg?v=1715904721"},{"product_id":"caz-novak","title":"Caz Novak","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCaz Novak is an established artist of 25 years, widely recognised in New Zealand and abroad for her distinctive use of colour and texture. Playing with most of the colour wheel in sculptural impasto paint techniques, Caz’s paintings and practice were a perfect cover story for NZ Life \u0026amp; Leisure magazine. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWe captured her work, home and studio process, as part of a larger project relaunching Caz’s digital presence; we established and continue to grow social media channels showcasing Caz’s artworks, while concurrently redesigning her branding, newsletter and website — complete with a storefront for purchasing prints. The refreshed design and social content have allowed for a broader clientele to purchase Caz’s artwork, and her growing reach has already secured new commissions.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kindred2.0","offers":[{"title":"Default Title","offer_id":48930466988321,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/caz_novak_portrait.jpg?v=1715055589"},{"product_id":"tutukaka","title":"Tutukaka","description":"\u003cdiv title=\"Page 8\" class=\"page\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFeatured in NZ Life \u0026amp; Leisure, this editorial photoshoot highlights the renowned curve house nestled on the cliff-top of the Tutukaka coastline. The striking design and choice of materials perfectly complement the breathtaking natural surroundings. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Bowden family's Tawapou Conservation is doing incredible work on their 121-hectare Tutukaka Coast property. Their dedication to raising awareness and preserving the indigenous wildlife on the stunning Poor Knights Island and Tutukaka Coast is truly inspiring.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Kindred2.0","offers":[{"title":"Default Title","offer_id":48980769734945,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/tutukaka-curve-house-3_de56aaf1-9e58-41e6-a95b-22d9f62efe13.jpg?v=1715739950"},{"product_id":"mask","title":"Mask Co","description":"\u003cp\u003eMask Co, a Gold Coast-based home fragrance brand, aims to evoke positive emotions through delightful and surprising experiences for their customers. Their products can be purchased directly from their website or at Woolworths in Australia.\u003c\/p\u003e\n\u003cp\u003eTasked with crafting a Shopify site that reflects the brand's vibrant packaging and stunning product photography, the focus was on optimising inventory management and ensuring a seamless mobile user experience. Collaborating with a developer, a custom bundle feature was created to boost order values, providing customers with curated fragrance selections and exclusive discounts.\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Kindred2.0","offers":[{"title":"Default Title","offer_id":49041509351713,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/mask-homepage.jpg?v=1721012934"},{"product_id":"heard-island-pebbles","title":"Heard Island Pebbles","description":"\u003cdiv title=\"Page 8\" class=\"page\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eTrump picked a trade war with the wrong penguins. When Heard Island Pebbles approached us to help brand their new export business, of course we said yes. Buy a physical or digital pebble today. 100% of proceeds go directly to to Heard Island penguin conservation efforts \u003cmeta charset=\"utf-8\"\u003e🐧\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Kindred2.0","offers":[{"title":"Default Title","offer_id":51155211321633,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/Penguin-Freinds.png?v=1744241690"},{"product_id":"we-the-women-hackfest","title":"We the Women Hackfest","description":"\u003cp\u003eWhen social entrepreneur and Forbes 30 Under 30 honouree \u003ca href=\"https:\/\/www.alexia.nz\/\" target=\"_blank\"\u003eAlexia Hilbertidou\u003c\/a\u003e launched We the Women in 2022, her vision was clear: to inspire and empower the next generation of changemakers. With support from Spark, PWC NZ, and ANZ, the two-day Hackfest united young women across Aotearoa in STEM, business, finance, and design, fostering collaboration and leadership.\u003c\/p\u003e\n\u003cp\u003eKindred brought this vision to life with a bold, future-focused identity—featuring ASCII-inspired visuals, vibrant colors, and playful iconography—that captured the event’s energy and ambition.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe result? A brand that’s still going strong. Proof that thoughtful design creates momentum that lasts.\u003c\/p\u003e","brand":"Kindred Studio","offers":[{"title":"Default Title","offer_id":51342111113505,"sku":"","price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/We-The-Woman-Home_79f8ee3e-ff80-4b79-b7a0-01a8eb2f23fb.jpg?v=1749184203"},{"product_id":"alyssa-lloyd","title":"Alyssa Lloyd","description":"\u003cp data-end=\"269\" data-start=\"138\"\u003eAlyssa Lloyd is a slow fashion label crafting \u003cmeta charset=\"utf-8\"\u003erefined wardrobe staples from natural fibres, sewn in small batches in Aotearoa.\u003c\/p\u003e\n\u003cp data-end=\"594\" data-start=\"271\"\u003eKindred partnered with founder Chloe Alyssa Win to evolve the brand’s identity into something as intentional and classic as the garments themselves. Drawing on the brand’s core values—quiet confidence, sustainability, and refined ease—we developed a visual identity that feels grounded, feminine, and thoughtfully minimal.\u003c\/p\u003e\n\u003cp data-end=\"877\" data-start=\"596\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom a custom script mark that nods to handcrafted tradition, to a natural colour palette and organic textures, every element was designed to echo Alyssa Loyde’s slow and considered approach to fashion.\u003c\/p\u003e\n\u003cp data-end=\"877\" data-start=\"596\"\u003eCreating a brand world as timeless as the pieces it represents.\u003c\/p\u003e","brand":"Kindred Studio","offers":[{"title":"Default Title","offer_id":51405855260961,"sku":"","price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/Group1321317461.png?v=1750643172"},{"product_id":"tutti-textiles","title":"Tutti Textiles","description":"\u003cp data-start=\"161\" data-end=\"356\"\u003eTutti creates bold, joyful textiles that bring colour and character to modern homes. Each print is designed to be a focal point—adding personality, playfulness, and feel-good energy to any space.\u003c\/p\u003e\n\u003cp data-start=\"358\" data-end=\"664\"\u003eWe partnered with Tutti to craft a brand identity that captures that same spirit—turning heads, sparking joy, and standing out in a crowded market. From a custom logotype to a dynamic graphic system, every element was designed to reflect Tutti’s creative edge and boost recognition across every touchpoint.\u003c\/p\u003e\n\u003cp data-start=\"672\" data-end=\"820\"\u003eBubbly shapes and bold colour bring a sense of movement and play, creating a visual language that feels joyful, distinctive, and unmistakably Tutti.\u003c\/p\u003e","brand":"Kindred2.0","offers":[{"title":"Default Title","offer_id":51422733893921,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/PC_P12_4.jpg?v=1751337153"},{"product_id":"asics-x-earls","title":"ASICS x Earls","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003ca href=\"https:\/\/www.instagram.com\/p\/DYbj2iEEocu\/?igsh=MXh6OGE2Mmp6Z243Mg%3D%3D\"\u003eLewi Brown\u003c\/a\u003e is a New Zealand footballer whose collaboration with ASICS and Sydney streetwear label Earls runs deeper than design. The GEL-CUMULUS™ 16 is a sneaker built on memory — custom insoles recreating the carpet from Brown's childhood Christchurch home, materials referencing his support from his w\u003cmeta charset=\"utf-8\"\u003ehānau and Māori heritage.\u003c\/p\u003e\n\u003cp\u003eContracted through \u003ca href=\"https:\/\/www.instagram.com\/p\/DYp27A3kznB\/?igsh=MXhvajZvOW56YWwxdg%3D%3D\"\u003ePink Digital\u003c\/a\u003e, we were on the ground at the Sydney launch to capture the energy of the night — the printed carpet, the crowd, and the moments between. Photography from the event ran across ASICS Sportstyle AU's channels, reaching the communities this collaboration was built for.\u003c\/p\u003e","brand":"Kindred2.0","offers":[{"title":"Default Title","offer_id":52846629093665,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/6239\/7729\/files\/ASICs-hero.jpg?v=1781490696"}],"url":"https:\/\/www.kindred.studio\/collections\/our-work.oembed?page=2","provider":"Kindred Studio","version":"1.0","type":"link"}